We Protect
Your Home
and Those
Who Live In It

Avoid Middlemen When Searching for Your Next Roofer

Dec 30, 2020 | Roof Repair Info | 0 comments

So the team at Good Shepherd Roofing, like many other contracting companies in the United States, have utilized lead services such as Home Advisor, Thumb Tack, Angies’ List and others to try to expand our reach and let prospective customers know about the great things we are able to do for individuals or businesses that are seeking solutions in the roof repair or roof replacement area. These “middle men” seek to simply advertise online and send those leads to hungry contractors ready to pay big bucks for motivated leads.

The initial starting phase of any business can be difficult and in the roofing industry that is particularly true. Why? Simply put there are a lot of fly-by-night single person roofers that enter the market each day. They secure a license, buy a magnetic sign, print some business cards & Voila” – they are a bona-fide roofer in your community. In fact, there is a name that some more established businesses give to these fly-by-night roofers. “Chuck in a Truck”. Check out our article on identifying a good roofing contractor to make sure you don’t suffer the ill effects of Chuck in a Truck.

file-6994433

Each of these “lead” services, or middle men, have the same basic pitch to a business owner that is looking to service more customers. List your business with us, do a great job, get high reviews and you will grow beyond your wildest dreams. Some of these businesses such as HomeAdvisor take it to a different level and will proactively call a business owner like Good Shepherd Roofing and say “Hello Mr. X – we’ve got a motivated customer in your area that needs a roof, would you like to connect with them?”. When you’re an early business just starting out the temptation can be strong. “Well of course I want to talk to a prospective customer that will buy a roof from me.” What the middle men don’t tell you is that they’ve already had the same conversation with one, three, maybe even five other contractors. So basically, they’ve captured your interest in a new roof from some Internet form & re-sold your information five, ten, twenty times over. So what happens next? You guessed it… your phone starts ringing off the hook. Why? Because each contractor just paid between $50 and $150 dollars approximately to be able to talk with you. Crazy, right? Yes it is…

See the thing is, Home Advisor is a business. They make money by getting as many contractors as possible to sign up. If the contractor does a horrible job on your roof do you think Home Advisor cares? The answer would be no, they don’t. They are in the business of getting eyeballs and clicks on line and then selling each of those “prospective customers” to hungry roofing contractors for top-dollar.

The Good Shepherd Roofing team many moons ago decided that the HomeAdvisor model just wasn’t the best place to try to find our ideal customers. We did achieve many awards during our time with HomeAdvisor but we started to notice a troubling trend. Many of the “prospective customers” that we were diligent in calling did not even believe they had signed up for anything. Naturally these persons were frustrated that they were receiving multiple calls for a service they didn’t even really want.

Our best advise to prospective customers is this. DO YOUR HOMEWORK. Home Advisor doesn’t care whether you get a quality roofing contractor or a mediocre one – what they do care about is the ability to sell your information five times over. We love when prospective customers reach out to us because they’ve done their homework online and identified a few high quality roofing contractors that they want to request quotes from.

Research, talk to friends and family, look at reviews and ask the questions that will help you identify whom you’re comfortable trusting with one of your most important and valuable assets… your home.

As you’re on your research initiative – take a look at these resources to assist you:

file-4389910

Recent Blog Posts

What is Roof Decking ?

What is Roof Decking ?

When it comes to a successful roofing project, decking plays an essential role in ensuring the durability and longevity of your roof. In this article, we'll discuss the importance of decking in a roofing project, as well as how...

The Importance of a Physical Office for a Roofing Company

The Importance of a Physical Office for a Roofing Company

Why Good Shepherd Roofing's Physical Office in Dacula, GA Sets Them Apart from the Competition Choose Stability and Expertise with Good Shepherd Roofing's Dacula, GA Office In today's world of digital convenience, it's easy to overlook the importance of having a...

TPO Roofing Overview

TPO Roofing Overview

TPO Roofing: The Benefits, Lifespan and Considerations for Replacement When it comes to roofing, there are many different options available, each with its own set of advantages and disadvantages. One type of roofing that has been gaining popularity in recent years is...

Spring Season Tips for a Healthy Roof

Spring Season Tips for a Healthy Roof

Spring is finally here, and it’s time to give your home some much-needed attention after the harsh winter months. As a roofing company, we know that this is the perfect time to inspect your roof and gutters for any damage that may have occurred over the winter. Here...

Good Shepherd services Barrow County, Gwinnett County, the cities of Atlanta,Alpharetta, Auburn, Bethlehem, Braselton, Buford, Dacula, Flowery Branch, Hoschton, Jefferson Johns Creek, Lawrenceville, Lilburn, Loganville, Roswell, Snellville, Sugar Hill, Winder and the surrounding Metro Atlanta Georgia areas.

2505 2nd Avenue Dacula, GA 30019

info@goodshepherdroofing.com

CONTACT US WE’RE HERE TO HELP!